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BullDog Skincare

Doner North X Client Brief

1st Place 🏆

Credits 

Art : Me & Foram Vandra

Copy : Sarah Fernandes

Strategy : Mayank Bheda

Challenge: 

While the men’s grooming category is growing, Bulldog faces competition from prominent brands. Bulldog wants to grow brand affinity and get the target to not just buy, but buy in.

Insight: 

Men aren't interested in skincare - but are interested in investing. 

Idea: 

We turn Bulldog's skincare portfolio into an investment portfolio.

Socials
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Influencer
Activation
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PR Headline
Reel and Retail
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