Sapsucker

Humber College Live

Client Brief - 2nd Place🏆

Credits

Art : Me

Strategy : Both of us :)

Challenge:

To make Sapsucker the drink of choice for people who want to tap into the joys of life.

Insight:

Taking breaks boosts refreshment. Yet, 54% of professionals check work emails off-hours, and 3 in 10 Canadians feel overworked.

Idea:

Sapsucker gets office workers to tap out of work and Tap Into Sap, to prove that refreshing with Sapsucker makes you feel rejuvenated.