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NotHangover

Competition - YoungOnes

Credits 

Art : Me & Arvinder Kaur

Copy : Sarah Fernandes

Strategy : Mayank Bheda

Challenge: 

​To launch NotHangover, a pre-drink probiotic shot that mitigates up to 70% of your hangover.

Insight: 

Most of our drinking decisions are spontaneous and involve no preparation.

Idea: 

We throw an early morning St. Paddy's Day party.

Campaign Video 
Wild Postings
Social Insta Web - Open letter-01.png
Activation
Social - Activation - 1.png
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Social - Activation - 2.png
Social - Preparation and cure-1.png
Social - Instagram
Social - good decision-1.png
Social - eat prep rave repeat-1.png
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