Airbnb

Student Project 2024

Credits

Art : Me

Strategy : Also me :)

Vocals & Copy :

Challenge:

Airbnb wants to change its consumers' behaviors about food waste

Insight:

Airbnb guests often leave behind unused food that ends up getting thrown away.

Idea:

Airbnb can contribute to reducing food wastage by placing community fridges in different locations.

OOH 3

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