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Qtips

Student Project 2023

Credits 

Art : Me and Anjalee Kukreja 

Copy : Sahil Pradeep

Challenge: 

People don't know what Q-Tips are used for. They mostly use it to clean their ears which is the one thing you aren’t supposed to do.

Insight: 

Millennials are prepared for the big things in life but it's usually the unexpected situations that catch them off-guard.

Idea: 

You never know when Q-Tips can come in handy

OOH
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Radio Script
The unexpected situation
Activation 
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YouTube Pre-roll: Millennials watch how-to videos when faced with a situation. We create short 5-second pre-rolls that show Q-tips as the solution to the problem they are looking up.

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